The Story Behind DEVA

During the first Covid-19 lockdown in 2020, I chose to deepen my understanding of mental health, neurodiversity and inclusive ways of working. I trained as a Mental Health First Aider, completed suicide awareness and prevention training, and undertook further training around disability, neurodiversity and workplace inclusion.

That learning soon became practical. When my then boss was diagnosed with ADHD, I was able to provide informed, structured support at a pivotal point in their career. It reinforced something I've always believed: people don't necessarily need to work harder; sometimes they simply need the right support, structure and environment to work at their best.

In 2021, after relocating to Wales, I decided to build something of my own. Drawing on more than 25 years' experience in executive support, administration, management and project coordination, I founded DEVA.

Since then, DEVA has grown considerably. Today, I work as a trusted executive and operational partner to business leaders, senior academics, founders and organisations, managing everything from complex diaries, communications and stakeholder relationships to projects, governance, events and the countless moving parts that sit behind successful people and organisations.

Alongside this, neurodiversity remains an important area of my professional expertise. I have specialist training and years of experience supporting neurodivergent professionals, particularly those with ADHD and autism. My approach combines practical executive support with an understanding of executive function, helping clients create structure, manage competing priorities and overcome barriers in ways that work for them.

In 2025, I was incredibly proud to see DEVA named as a finalist in the Powys Business Awards, recognition that meant a great deal to me as a small business owner.

My own development hasn't stopped either. I am now training to become a counsellor, deepening my understanding of communication, behaviour, relationships and emotional wellbeing. It's knowledge that complements rather than changes what I do through DEVA: understanding the person behind the workload has always been central to the way I work.

Outside of work, family is incredibly important to me. My husband, Frank, and my two children are at the heart of everything I do. My son William is a chef whose work takes him to some incredible places around the world, while my daughter Isla is preparing for her own exciting adventure as she heads off to university this September. I couldn't be prouder of them both.